Rapple Salon Products
Premium salon furniture, equipment and products serving barber shops, hair salons and beauty studios across South Africa.
2 queries
AI Overviews Featured
salon products · barber chairs
+231%
Organic Traffic Growth
8 months
+68%
Revenue from SEO
attributed
380+
Product Pages Ranked
page 1 & 2
AI Overview Citations
"professional salon and barber products south africa"
1 of 6
"barber chairs for sale"
cited with pricingKeyword Position Changes
| Keyword | Before | After |
|---|---|---|
| salon furniture south africa | #22 | #1 |
| barber chairs for sale | #45 | #3 |
| beauty salon equipment | #38 | #2 |
| hair salon furniture johannesburg | #61 | #4 |
| salon products wholesale | #54 | #6 |
| professional barber shop supplies | #73 | #5 |
What We Did
Rewrote all product titles and descriptions with keyword-rich, buyer-intent copy across 380+ product pages
Optimised 6 category pages with buying guides, comparison tables, and FAQ sections to capture mid-funnel traffic
Implemented Product, BreadcrumbList, and Review schema to enable rich snippets in Shopping results
Set up and optimised Google Merchant Center feed for Shopping results, driving direct product impressions
Built local SEO pages targeting Johannesburg and Cape Town with branch-specific NAP and map embeds
Improved site speed by 38% through image compression, lazy loading, and removing render-blocking scripts
Launched a category-level internal linking strategy to distribute authority across the product catalogue
Earned placements on SA beauty trade directories and salon industry blogs to build topical backlinks
Client Testimonial
"Thanks to Fortune Design's SEO strategy, Rapple is now ranking on Page 1 of Google for all our main keywords. Organic traffic has more than doubled and the quality of leads coming through search has been exceptional. Highly recommend."
Leon De Wet
Rapple Products · 1 review · 11 months ago
