• Conducted a full technical SEO audit that uncovered critical indexing errors, missing sitemaps, and a misconfigured robots.txt blocking key pages

• Built a keyword map from scratch — identified 95+ rankable terms across sport fishing and charter niches

• Created optimised service pages for each core offering with clear intent-matching copy and conversion-focused structure

• Set up Google Search Console and Analytics from zero, establishing a baseline and tracking framework for ongoing reporting

• Implemented Organisation and Service schema to improve brand visibility in knowledge panels

• Produced a content plan targeting comparison and 'best of' queries to capture decision-stage traffic

• Built local citation profiles on SA business directories to establish NAP consistency and local authority

• Improved CTR by 41% through title tag and meta description rewriting across all indexed pages

"Fortune Design's SEO work has completely changed our online presence. We are now ranking on page 1 for our most important search terms and the leads coming through Google have grown steadily every month. Very happy with the results and the service."

Michael

Captuna Charters