Great design is transparent.
— Joe Sparano
Paymaster
Simplified Payroll Software · Established Since 1999
Industry
Fintech & Payroll Software
Location
Cape Town, South Africa
Type
Custom WordPress Website Design & Development
Live URL
web.paymaster.co.za
Project Overview
Paymaster is a Cape Town-based payroll software and outsourcing company established in 1999, serving over 1,300 clients and processing salaries for more than 30,000 employees. Fortune Design built their website to modernise their online presence, communicate their software offering clearly, and generate new business leads.
The Challenge
- Outdated website failing to reflect 25+ years of industry credibility
- Complex product offering (online software vs outsourced payroll) needed clear presentation
- Had to appeal to SMEs, large corporates, and accountants simultaneously
- Lead capture and quote request flows needed to be intuitive and conversion-focused
- Needed to establish trust with compliance-sensitive payroll buyers
Our Solution
- Clean, professional website with clear online vs outsourced payroll pathways
- Pricing page to pre-qualify leads and reduce low-intent enquiries
- Lead capture form with online/outsourced toggle for instant quote requests
- Social proof section highlighting 1,300+ clients and 30,000+ employees paid
- Mobile app download links for Google Play and Apple App Store
- SEO structure targeting payroll software and outsourcing keywords
- Trust-building 'Since 1999' positioning throughout the design
What We Delivered
Key Features
Stack
Technologies Used
Outcomes
Results
Modern, trustworthy website reflecting 25+ years of payroll expertise
Clear online vs outsourced service split reduces friction in the buyer journey
Pricing page qualifies leads before they reach the sales team
1,300+ clients and 30,000+ employees paid prominently builds credibility
Mobile app CTAs drive additional product adoption alongside the web platform
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